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Privacy Policy

Last updated: February 2026. PricePal is a Ministry of Economic Affairs initiative. This policy describes how we collect, use, and protect your information.

1. Who We Are

PricePal is a price comparison platform for The Bahamas, operated under the Ministry of Economic Affairs and developed by Novio Group. We are committed to protecting your privacy and complying with the Bahamas Data Protection Act and applicable data protection standards.

2. Information We Collect

Website: When you use the PricePal website (pricepal.gov.bs), we may collect:

  • Usage data via analytics (e.g. Google Analytics, Zoho PageSense) — pages visited, device type, general location (country/region).
  • Information you submit in forms (e.g. retailer registration interest) — business name, contact name, email, phone, island, store details.
  • Technical data such as IP address and browser type for security and operation.

PricePal App: If you use the PricePal mobile app, the app may collect data necessary for its features (e.g. account details, shopping lists, price alerts). Please refer to in-app privacy information and any app-store listing for app-specific practices.

3. How We Use Your Information

We use the information we collect to:

  • Provide and improve the PricePal website and services.
  • Process and respond to retailer registration inquiries and support requests.
  • Understand how the site is used so we can improve content and experience.
  • Comply with legal obligations and protect our rights and users’ safety.

4. Sharing and Third Parties

We do not sell your personal data. We may share data with:

  • Service providers — e.g. hosting (Netlify), analytics (Google, Zoho PageSense), and database (Supabase for form submissions) — under agreements that limit use to providing our services.
  • Government and regulatory bodies — where required by law or for the purposes of the PricePal initiative (e.g. Ministry of Economic Affairs, Consumer Affairs).

5. Data Retention

We retain your data only as long as needed for the purposes above or as required by law. Form submissions (e.g. retailer inquiries) are retained for the duration of the programme and as needed for follow-up and compliance. Analytics data may be aggregated or anonymized over time.

6. Your Rights

You have the right to request access to, correction of, or deletion of your personal data where applicable. For website-related requests or to exercise these rights, contact us at support@noviogroup.com. For account or app data deletion, see our Account & Data Deletion page.

7. Security

We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Communications with our forms and backend use industry-standard security (e.g. HTTPS, secure APIs).

8. Cookies and Tracking

The website uses cookies and similar technologies for analytics and site operation (e.g. Google Analytics, Zoho PageSense). You can control cookies through your browser settings. Disabling certain cookies may affect site functionality or analytics.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will be revised when changes are made. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related questions or complaints:

  • Email: support@noviogroup.com
  • Ministry of Economic Affairs / Consumer Affairs — for official or regulatory inquiries.
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